Political campaign strategies to get out the vote on Election Day can be varied and there is no single all encompassing solution. If there was, every candidate would be doing the same thing at the same time. Moreover, political consultants will all say they have the corner on the strategy market, and will ask to be paid handsomely for their advice.
However, even with all the high priced advice and years of experience out there, 50% of the candidates still lose. What do the 50% of candidates who win have that the losers don't?
Basically, it doesn't take more than common sense to figure it out:
1) Winning candidates concentrate their time and money on the electorate who is most likely to vote. In other words, they find out ahead of time who the "prime voters" are -- the people who have voted in the past two elections. This information in usually obtainable at the election board office.
2) Winning candidates target particular messages to particular groups. Designing a message and sending it to a special group -- say, senior citizens -- goes a long way in making a connection with that voter sub-set. Moreover, relating to voters' needs and wants is more important than philosophy. For example, what you think about local taxes, garbage collection, and fixing potholes, will probably have more of an impact than discussing a Trillion debt.
3) Winning candidates know that what they don't say is much more important than what they do say. As Calvin Coolidge said, "I never got in trouble for anything I never said." Winning candidates know they don't need to have an answer for everything -- they just need to demonstrate they have the temperament and good judgement to confront the unknown issues that will crop up after the election. Best strategy is to be cool and not overreact -- to anything.
Winning tactics are dependent on what you can afford. Well crafted television ads can spell the difference between success and failure. But television ads can be expensive and only a few people who see them will actually vote. Direct mail on the other hand can be targeted, yet expensive as well. One inexpensive way to target voters is to have a Town Hall Teleconference that would enable you to speak to thousands of prime voters at the same time over the phone. You can even have them ask questions. Amazingly, the technology also allows you to take instant surveys and polls which you can use later to know how individual voters actually feel about a variety of issues. In other words, you can get a report immediately after the conference and see who voted yes or no on each question or issue. Best of all, you don't need any election campaign software to have a teleconference -- the "in the cloud" service is available without any hardware or software. You just need an Internet connection and a phone line.
Another tactic which is the subject of heated debates in campaign circles involves the use of robo calls -- automated pre-recorded calls that can deliver a message to voters. Some studies show that it has no effect one way or the other. Others swear by it as the ideal, and least expensive way, to respond to last minute attacks.
In summary, campaign strategies are used to manage the candidate's time and resources most effectively. The best strategy is sometimes the easiest and most common sense approach in winning the voters' hearts and minds. The operative word is "voters" -- don't spend you time and money on people who don't vote.
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To see more about how campaigns can be helped by Tele Town Hall meetings and teleconferences, you can click here: http://www.orangepoint.net/town_hall_teleconference.html
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